CRM Systems Integration Services
At eCentric Media we apply a holistic philosophy to each of our client's CRM opportunity. We believe that
the key to successful systems integration lies in shared ownership of the integration exercise and work in
partnership with our clients to share and realise their CRM vision. Using proven strategies, best practice
and established technology we will advise, guide and manage the implementation and integration phases
of our clients' CRM programme; from CRM tool selection to post implementation support.
Our multi-disciplined and highly-skilled team of developers possess exceptional proficiency in, and
experience of, implementing and integrating the major CRM toolsets. Each has received formal Chordiant
and Ab Initio training and together they have developed an enviable track record of working collectively
with our clients on successful CRM systems integration projects for leading blue-chip organisations.
We recognise that successful systems integration contributes directly to the overall success of our client's
CRM initiative. Uniquely, we believe the measure of success is a combination of system integration metrics
combined with the short and long term CRM business objectives. A successful systems integration project
will deliver the required functionality on time and on budget, meet the specified level of user, functional and
non-functional acceptance, and in turn contribute significantly to the high-level metrics used to evaluate the
CRM return on investment (ROI) in terms of revenue enhancement, cost savings and strategic impact.
Chordiant Expertise
eCentric Media has many years experience of developing, deploying and supporting Chordiant applications
though all phases of the development life cycle. Our consultants have all been trained by Chordiant in their
customisation model, ensuring the tool is properly customised to each customer's requirements using
Chordiant's own approved approach. Utilising the Chordiant defined framework for integration, we have
integrated with a variety of back end systems including finance systems, intranet hosted knowledge base
systems, telephony, facilites management, legacy customer service systems, document management, credit
card merchant facilities, credit scoring, together, of course, with middleware and database warehousing.
Ab Initio Expertise
eCentri Media has resource formally trained by Ab Initio Software Corporation in the use of their toolset
  Making use of Ab Initio's provision of a complete graphical environment, enables our consultants to
provide the reduced development design and implementation timescales associated with this modern
application building paradigm. eCentric Media consultancy has allowed the transforming of complex data
from many disparate sources - transactional, back-office, third party - to provide an integrated data view
across all products and services, giving a universal respresentation of important business entities to the
client. Utilising the toolset's advanced features has allowed the provision of robuyst and high performing
data trafficking solutions to out clients' 21st century enterprise data management ambitions.
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